Wednesday, March 11, 2009
Aprilia USA's Sales Were Up 66.4% In 2008
Aprilia USA, the U.S. importer and distributor of innovative, technology-driven motorcycles and scooters, finished 2008 with strong sales gains across its expanding product range. The company sold 66.4 % more bikes and scooters to customers in the U.S. market, spurred by the addition of four all-new motorcycles, three fresh scooter models and continued strengthening of its dealer network. Along with plenty of new product arriving from the Noale, Italy based factory, Aprilia USA also continued to add racing successes to its long list of championships, such as the U.S. company’s second consecutive MOTO-ST road race championship and first place in the 2008 Pikes Peak International Hill Climb 750cc category.
For 2009, company executives see more opportunity. “Our 2008 sales results are remarkable, especially in light of overall declining motorcycle industry sales,” says Gary Pietruszewski, Vice President Sales and Marketing, Piaggio Group Americas. “Much of our success can be attributed to a broader product range in dealer showrooms. For 2009 we expect to continue sales growth, thanks to new product like the much-anticipated RSV4 superbike and continued expansion of the dealer network. Add our new Aprilia Adventure demo program, new race teams competing in the AMA Daytona SportBike series and Aprilia’s return to World Superbike racing, and you have all the ingredients for a very exciting year.”
Aprilia’s U.S. motorcycle sales rose over 19 percent, fueled by new introductions like the company’s first-ever mid-size V-Twin, the SL 750 Shiver. Industry accolades for the Shiver include its superior rideability, all-day comfort and signature technical innovations, such as its unique tri-map ride-by-wire system.